Classic Commericals and Print Ads

 
Checkout these Commericals and Print Ads from the ’60’s and ’70’s.
                    
        
 
Not sure why these videos can’t be inbeded here, but here are the links- Check’em out!:
 
 ("Women’s portrayals didn’t seem, in opinion, emancipating and empowering, but exploitative and sexist.") 
 
Enjoli
 
Virginia Slims- "You’ve come a long way baby!
 
Braniff International Airlines
 
National Airlines- "Come fly with me."
 
Southwest Airlines

 

OUTRAGEOUSLY
SEXIST COMMERCIAL:

Braniff Airlines / 1976

How’s this for an airline slogan: "Because even an airline hostess should look like a girl."

It must have seemed like a good idea at the time – an airline marketing their stewardesses as sexy seductresses. What a great way to meet chicks!

In this commercial, the Braniff stewardess removes her Pucci designer outfit to a playful strip tease number – until she’s slipped into something a bit more comfortable for those long, cozy evening flights. I kid you not!

It took decades to remove the stewardess/slut connotation that commercials like this bestowed on a noble profession, and that prejudice still exists today with some people.

Proving that advertising does work, Joan Rivers made a career in the eighties telling trashy stewardess jokes.


I was surfing your web site and was amazed that you missed the most famous of all airline commercials that sparked N.O.W. women to picket our airline.

The commercial, shown constantly across the U.S. was "Fly Me" showing our stewardesses in skimpy two piece bathing suits and our very short mini-dress uniform. We have been written up in two articles, interviewed by Discovery Times, and will be in a book on stewardesses released next year. We were the most famous little airline with this slogan that enabled National Airlines to have tremendous profits while this commercial ran.

Our last slogan in 1976 was "Take Me, I’m Yours", which almost sparked the same response but then we merged with Pan American. To this day, National Airlines, based out of Miami Florida, is known for "Fly Me" girls.                                   

 

 

 

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2 Responses to Classic Commericals and Print Ads

  1. Great post. I was checking constantly this blog and I am impressed! Very useful information particularly the last part 🙂 I care for such information much. I was looking for this particular info for a very long time. Thank you and best of luck.

    • Thank you for visiting WOMEN SOLIDARITY USA’S blog. Your comment was very much appreciated, and we’re glad you find the information useful. We are also on facebook and twitter.

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