Undercover Boss

Be sure to watch the new CBS show Undercover Boss. It brings a unique and positive perspective to bosses (CEO’S) concerning their employees. It shows bosses what a particular employee deals with day to day, personally and professionally.  A must see for CEOS! Life Changing!

Miss Representation Documentary

Miss Representation from Girls Club Entertainment, LLC, Writer/Director/Producer Jennifer Siebel Newsom

Miss Representation explores women’s underrepresentation in positions of power and influence in America by challenging the limited portrayal of women as encouraged by the mainstream media. As the most persuasive and pervasive force in our culture, the media dictates cultural values and gender norms, which in turn seep into our subconscious and impact both our attitudes and actions. In this climate of dangerous stereotypes and rigid gender roles, women are trivialized, objectified, and rarely viewed as powerful figures—making it more difficult for women to feel powerful themselves. Accompanied by a collaborative social outreach campaign, Miss Representation will celebrate women’s progress across America and empower our audience to take action for transformative social change. 

The film is transitioning into post-production mode,  as the production company edits a rough cut for film festival submission this winter.

(Look for it in theaters near you- WSUSA)

Girls Club Entertainment, LLC

Independent films that focus primarily on empowering women.

Classic Commericals and Print Ads

Checkout these Commericals and Print Ads from the ’60’s and ’70’s.
Not sure why these videos can’t be inbeded here, but here are the links- Check’em out!:
 ("Women’s portrayals didn’t seem, in opinion, emancipating and empowering, but exploitative and sexist.") 
Virginia Slims- "You’ve come a long way baby!
Braniff International Airlines
National Airlines- "Come fly with me."
Southwest Airlines



Braniff Airlines / 1976

How’s this for an airline slogan: "Because even an airline hostess should look like a girl."

It must have seemed like a good idea at the time – an airline marketing their stewardesses as sexy seductresses. What a great way to meet chicks!

In this commercial, the Braniff stewardess removes her Pucci designer outfit to a playful strip tease number – until she’s slipped into something a bit more comfortable for those long, cozy evening flights. I kid you not!

It took decades to remove the stewardess/slut connotation that commercials like this bestowed on a noble profession, and that prejudice still exists today with some people.

Proving that advertising does work, Joan Rivers made a career in the eighties telling trashy stewardess jokes.

I was surfing your web site and was amazed that you missed the most famous of all airline commercials that sparked N.O.W. women to picket our airline.

The commercial, shown constantly across the U.S. was "Fly Me" showing our stewardesses in skimpy two piece bathing suits and our very short mini-dress uniform. We have been written up in two articles, interviewed by Discovery Times, and will be in a book on stewardesses released next year. We were the most famous little airline with this slogan that enabled National Airlines to have tremendous profits while this commercial ran.

Our last slogan in 1976 was "Take Me, I’m Yours", which almost sparked the same response but then we merged with Pan American. To this day, National Airlines, based out of Miami Florida, is known for "Fly Me" girls.                                   




The Media’s Influence on the Public Conscious on Women’s Issues

From WhiteHouseProject.org:

The White House Project’s annual EPIC (Enhancing Perceptions in Culture) Awards

The White House Project created the EPIC (Enhancing Perceptions in Culture) Awards to honor innovators who bring positive images of women’s leadership to the American public. They hope for "a society where women sit fully at the tables of power, alongside men, to transform not only the ways that we lead but also the ways that we live." The 2008 EPIC Awards were presented to culture changers who brought images of women’s leadership to a global audience in 2007: Abigail E. Disney, Leymah Gbowee and Gini Reticker for the documentary Pray the Devil Back to Hell; Marjane Satrapi and Kathleen Kennedy for the film Persepolis; and Glamour magazine for its body of work, including the book In Search of Hope: The Global Diaries of Mariane Pearl. Special guests participating in the event included Carla Harris and Diane Von Furstenberg.

From 2007–  Each year, The White House Project holds the EPIC (Enhancing Perceptions in Culture) Awards, a special gala event that honors culture changers who have brought positive images of women’s leadership to the American public through film, television, theater, sports and advertising.  This year, we are honoring Billie Jean King, who will receive a Lifetime Achievement Award; Sheila Nevins, President of HBO Documentary Films will be recognized for conceiving of the EPIC Awards; Barbara Kopple and Cecilia Peck will be honored for “Shut Up & Sing” and KeKe Palmer and Nancy Hult Ganis will receive an award for their contribution to the production of “Akeelah and the Bee.” Geena Davis and Liz Smith are among the presenters, and Indra K. Nooyi, President and CEO of PepsiCo will deliver keynote remarks on the theme of the evening, “Add Women, Change History.”  Learn more about the EPIC Awards

From 2006– The White House Project’s annual EPIC (Enhancing Perceptions in Culture) Awards dinner, honors producers, actors and writers who have contributed to the enhancement of the perception of women as leaders through pop culture. In 2006, honorees included Academy Award-winning actress Geena Davis for her portrayal of the woman president on Commander In Chief, and Participant Productions, for producing North Country starring Charlize Theron.

The EPIC Awards honor outstanding efforts to promote images of powerful women leaders in popular culture.  The event recognizes culture changers who have used film, television, theater, sports, and advertising, to create dynamic images of women leaders in American public life.

The White House Project, a national, nonpartisan, non-for-profit organization, aims to advance women’s leadership in all communities and sectors, up to the U.S. presidency. By filling the leadership pipeline with a richly diverse, critical mass of women, we make American institutions, businesses and government truly representative. Through multi-platform programs, The White House Project creates a culture where America’s most valuable untapped resource—women—can succeed in all realms.

Founded by actress Geena Davis in 2004, "The Geena Davis Institute on Gender in Media
focuses first on getting more females and more varied portrayals of both female and male characters into movies, TV, and other media aimed at kids 11 and under.
The Institute is a resource for the entertainment industry (media companies, animators, writers, producers, and others), the next generation of content-creators, and the public. We outreach to these individuals and companies towards supporting positive change in media, so young girls and young boys can grow up treating each other as equals.
Our approach is collaborative, friendly, and cooperative."

From www.mediareporttowomen.com,11/9/07

About Media Report To Women 

Media Report to Women stands alone in providing information on all types of media — television, cable, film, radio, newspapers, magazines, newsletters, the Internet and other emerging media — and the way in which they depict women and issues of interest to women. Founded in 1972, Media Report to Women pioneered discussion of the ways in which advertising, print and TV journalism and broadcast and movie programming depict the lives of women. We also report on how audiences respond to those images, and what effects these images have on women and girls, men and boys.

We expanded our coverage, taking the newsletter from 12 to 24 pages to provide as much information as possible on women and media. We now publish full-length research papers in every issue. There is still much important work to be done to improve images of women and girls in all media: newspapers, magazines, television news and programming, feature films, the Internet, and in advertising that saturates all these media. Women and girls are underrepresented overall, and when they are depicted, frequently they are shown as victims or in outdated, stereotypical roles.

Media Report to Women is published quarterly.